Founded on the desire to produce beautiful graphic design, and platform to tell positive stories of our region – FOCUS publications have been gracing coffee tables since late 2005.
When it came to creating a space for local businesses to advertise in print, the Focus product filled a niche in the free & gloss market. Somewhere between a newspaper and a retail magazine that you would find in news agencies, Focus found their space.
Less clutter, more words, and always beautiful photography.
The passion for print, design and graphics combined with delivering their product for free to locals every month is the bedrock of the business.
In 2010, the opportunity to launch in another growing regional city presented and the Coffs Coast Focus was established.
With a print circulation of 74,000 copies a month, FOCUS is the largest free glossy masthead for the Mid North Coast and New England areas of NSW. With pages growing every day, it was no surprise that business venture opportunities came knocking on the FOCUS doors.
Now, as a Joint Venture with ACM, FOCUS enjoys the freedom to create and deliver a product that is true to its roots, whilst having the support of Australia’s leading multimedia company.
Apart from its visual presentation and content, one of the defining attributes of the FOCUS product is the team that puts each edition together.
We have five accomplished graphic designers; whose talent for creating eye-catching visuals and creating stunning photography work brings the publication to a new level of creative work.
And then there are the stories. Interviews with local people, visitors and good human interest topics easily readable via the question and answer format that FOCUS readers enjoy. There’s never been a journalist hired, and there is no hard news. It’s always been about pulling together the best of what’s happening, who’s here, and who has a great story to tell every month.
Cultivating a cohesive team environment where design, sales and editorial work together to produce FOCUS is what has kept the product as a market leader.
The approachable, close knit, and forward thinking Focus team continue to challenge the status quo in print media, and look forward to many many more years in the market.